Social Media Strategy

Want to go from posting and hoping to posting with clarity and confidence with a solid social media strategy in place?

Do you have a social media strategy?

Be honest, do you always post with purpose? Do you set goals, know who your ideal audience is and understand what they want to hear from you?

No? Then I’m guessing you often feel confused and frustrated by the results you see on your social? Time to get a social media strategy in place!

Imagine if you could

Sound good? With a bespoke social media strategy you can do exactly that and more!

Headshot of Jo Doughty, Founder of digital marketing agency for small business and social media trainer, smiles at the camera looking happy.

Social Media Strategy with Always Being Social

When you sign up for my strategy package I’ll provide you with a clear, step-by-step plan so you can confidently manage your own platforms. This will be followed up with a follow up call with me to see how you’re getting on. You’re never on your own when you work with me.

What makes me different?

The Results

As well as having a clear, strategic plan, you’ll gain back precious time to spend doing the things that you love – working on your business or spending time with friends and family. You can appreciate not getting stressed about your socials.

What will you get with an ABS Social Media Strategy?

When you sign up to my social media strategy package this is where the social media magic begins.

For an all singing, all dancing social media strategy, you’ll get the following from me:

Stage 1 - Kick off

I get under the hood of your business to understand your position in the market and your target customers, your business goals, any parameters that might impact the strategy (e.g., budget and in-house resourcing) and current social performance.

Stage 2 - Research

I will deep dive into your industry, including researching competitors and brands/creators/ influencers in your space as well as inspirational content that’s appealing to your customers. I will also research existing hashtags, topics, conversations and communities.

Stage 3 - Strategise

Using the information I will create a high-impact strategy that will meet your business goals. This strategy uses tried-and-tested frameworks to ensure you are reaching your target customers and motivating them to buy.

Stage 4 - It’s a wrap

To make sure you can move forward successfully with the strategy we have a wrap-up session to go through it step-by-step so that you feel confident to move forward and implement your social media strategy.

I will also provide a follow up call in approx a month to see how you’re getting on. 

Choose your package:

The ABS Lite Strategy

£750

The ABS Full Strategy

Starting from £1,200

Social Media Strategy Investment

Strategy docs start from £750 but typically cost upwards of £1,200 depending on how many platforms you’d like me to work with

Want to find out more? Read the FAQs or use the links below to book a discovery call or send me a message.

Ready to invest in your social media strategy?

Are you searching for a social media strategy, instagram strategy for business growth, social media strategy for small business, instagram reels strategy, insta strategy or social media strategy instagram then book a discovery call today!

Got a question? Check out the Social Media Strategy FAQs

Business overview
Social media objective
SMART goals
Competitor analysis
Audience personas
Tone of voice
Platform recommendations and why
Content strategy
Content aims/call to actions (linked back to objectives)
Posting strategy
Hashtag strategy
Imagery recommendations
Posting schedule
Content source examples
Engagement strategy
Influencer strategy
KPIs/Tracking progress
Follow up call to see how you’re getting on

I currently work with Facebook, Instagram, TikTok, Twitter and LinkedIn.

Yes, I always recommend that we create a strategy for at least two platforms for you to flourish on.

As I really deep dive into your business you need to allow at least four weeks to complete. This gives me enough time to understand your business as well as researching your sector.

I would recommend that we revisit your strategy after a year to ensure that your objectives are still the same. If the landscape has changed your strategy may need tweaks.