Are you a small business on social media?
If so, how are you finding it?
Maybe:
- You’re not getting the most from your social media platforms
- You’re not seeing the results that you want from your social media
- You’re not sure if your tone of voice is right
- You’re not sure that you’re talking to your ideal customers
- You’re not sure if your content is working
- You’re not sure if you’re even on the right platform
- Or maybe you’re just feeling a bit lost on social media and looking for some reassurance.
Maybe you know there’s so much more you could be doing to attract new customers but don’t know where to start.
I get it.
Social media can be overwhelming when you’re not sure if you’re doing it right. I understand how constant social media updates can be a complete pain in the arse, making it super hard to stay on top of your social media platforms.
I know your pain.
So if you’re feeling like you’ve lost your social media mojo, then you might need my Social Media Audit. But first, you might be asking what is a Social Media Audit?
In a nutshell, a social media audit is:
…a process used to measure the success of your social media strategy across your social media platforms.
An audit identifies your strengths, weaknesses, and the next steps needed to improve.
After an audit, you’ll have everything you need to optimise your social media marketing strategy.
If that’s not enough of a reason to conduct an audit on your social media platforms, here are my five reasons why a social media audit is beneficial for your small business:
1. It identifies your social media strengths and weaknesses
A social media audit can help you identify the strengths and weaknesses of your current social media strategy.
For example, maybe your posts are completely off-topic, your captions need improving, you’re not using the platform’s latest features or you’re not using hashtags or location tags.
With a social media audit, you can see what’s performing well and what needs improvement.
2. It helps you understand your audience
By analysing your social media channels, you can get a better understanding of your audience, what they like, and what type of content resonates with them. It may even make you focus your efforts on another platform!
3. It helps set goals and objectives
A social media audit can help you establish clear goals and objectives for your social media strategy. This will give you direction for your content creation and engagement efforts.
4. It helps you to optimise your profiles
An audit can help you optimise your profiles by updating outdated information, adding keywords, and ensuring consistency across all platforms. For example, did you know that you can now add up to FIVE external links to your Instagram bio?
5. It means you can stay ahead of the competition
By monitoring your competitors’ social media activity, you can gain valuable insights into what they are doing well and identify areas where you can differentiate yourself and make yourself stand out on very noisy social media platforms.
How does Always Being Social carry out a social media audit?
My social media audit is a fab way for you to understand whether your social platforms are performing in relation to your overall marketing goals. When I analyse your social media platforms, I’ll look at them through fresh eyes. It gives you the opportunity to see if there are gaps in your social media strategy.
Once we’ve identified what’s working, what’s not and where there are gaps, you can then create a social media strategy that will target your ideal customers with content that they will resonate with. This means that you can start connecting with them on a deeper level, which should convert into profile clicks, and eventually more inquiries and purchases.
My social media audit also takes a look at your visual branding and your brand voice ensuring that your messaging and visuals are consistent across platforms. We’ll start with a Zoom where we’ll dig deep into what you want to achieve by being on social media. Once I’ve got a better understanding of where you want your socials to go, I’ll provide you with an action plan of professional recommendations to get them really working for you! If you apply focus and consistency, you’ll reap the rewards and turn followers into paying customers who not only buy from you, but talk about you too.
So overall, a social media audit can help you improve your social media strategy, help you engage with your audience better, and achieve your social media goals.
Sounds good?
Let me be your social media wing woman. Let’s get that social media audit sorted and we’ll get you Always Being Social.
Just send me an email at jo@alwaysbeingsocial.co.uk, or book a free discovery call via my Calendly link
